How Far Does the Numbered 'Labs' Naming Trend Go? One Developer Checked All 100

ElevenLabs, TwelveLabs, ThirteenLabs

A developer explores the surprising prevalence of AI startups named with a number followed by 'Labs', from ElevenLabs (audio) and Twelve Labs (video) to ThirteenLabs (3D scenery) and beyond. They cataloged companies for numbers 0-99, annotating each with links and marking those that are AI-related. The project raises questions about why this naming scheme is so popular and uncovers a gem: seventyonelab.com, a site that advises viewing in Netscape 4/0+ or IE 5.0+ and features early-2000s web design aesthetics reminiscent of the 'vectorheart' style.

Why call your AI startup "68labs"?
  1. progbits

    https://www.twelvelabs.io/blog/introducing-the-multimodal-ai...

    > Twelve Labs and ElevenLabs are co-hosting the 23Labs Hackathon

  2. WhatsName

    Tried to register sixsevenlabs, too late unfortunately...

  3. pshc

    I think it’s similar to the reasoning behind HN stripping numbers from clickbait headlines. Numbers feel salient even when they represent nothing at all, because numbers are used universally in every field of human study and endeavor. Unlike field-specific jargon.

  4. quantumish

    Author here. Very surprised to see this here - my poor web server wasn't built for this! It's back up for now.

  5. whoislewys_1

    TIL about vectorheart. One my favorite aesthetics, never knew the name

  6. Illniyar

    https://41labs.ai/

    I think this is the most obviously AI designed website I have ever seen.

    From the nonsensical logo, the bland generic design language, overlapping support chats to mix and match of different landing page patterns. Misaligned avatar circles.

  7. polygot

    https://gist.github.com/alexyorke/2b34de0856c143936c7f4deb6f...

  8. vova_hn2

    Missed the best name! https://1337labs.org/

    (I'm not affiliated with this company and know nothing about it)

More from this day

2026-08-22