The public overwhelmingly prefers traditional architecture, surveys reveal

Modernism is the act of using cheaper resources and more standardized/cheaper methods of production. The aesthetic is more of a side-effect of those limits. Ugliness has become a cultural norm in order to suit the modern economy. It may come as a surprise but it required years of cultural development and education for most people to accept the work of Dieter Rams as some aesthetic pinnacle rather than soulless mass production. It's only recently, (with designs like the Ferrari EV for instance) that people are starting to see how limited our aesthetic language has become. Modernism is too cheap to replace so the "beauty" of soulless minimalism will likely endure in the zeitgeist, but it's not a very interesting environment to be in.

While my karma might get incinerated with this quote, it is incisive on traditional architecture. The author is reviled by many.

“Yes, God damn it, the Parthenon!”

The ruler struck the glass over the picture.

“Look,” said Roark. “The famous flutings on the famous columns—what are they there for? To hide the joints in wood—when columns were made of wood, only these aren’t, they’re marble. The triglyphs, what are they? Wood. Wooden beams, the way they had to be laid when people began to build wooden shacks. Your Greeks took marble and they made copies of their wooden structures out of it, because others had done it that way. Then your masters of the Renaissance came along and made copies in plaster of copies in marble of copies in wood. Now here we are, making copies in steel and concrete of copies in plaster of copies in marble of copies in wood. Why?”

There's more to architecture than just the façade, which is what people are rating when they are just looking at photos of the exterior. The interiors, structure, and services, etc. of modern building are often far superior to older ones, and i suspect many 'ordinary' people would agree.

"Traditional" isn't really defined here, but seems to mean "first half of the 20th century," which feels like a relatively narrow tradition. Not a lot of preference for teepees and yurts.

Look at this picture:

https://substackcdn.com/image/fetch/$s_!5kYm!,f_auto,q_auto:...

Which side is modern and which is traditional? The examples on the right are clearly more modern than the examples on the left to my eye: the left looks like it's from the '70s while the right is unmistakably 21st century. But the examples on the left are run-down, plain, and feature advertisements and bricked-up windows and steel shutters and security doors, while the examples on the right are brand new and shiny and walkable. There's graffiti in the first example and in the last one they replaced the asphalt with pavers!

Hard to take the conclusions seriously when the authors have their thumbs on the scale.

It seems like these comparisons are more "expensive traditional design vs low cost modern design." None of their examples had what I would consider a single expensive and nice modern design. But every single example of "traditional" design was essentially luxury pricing.

In public spaces I have no doubt this is the case.

I'm more curious about residential though - see huge interesting in MCM over the last decades. I am biased but I think there is a great deal of interest in warm, modernist spaces with ideas like natural materials and lots of natural lighting, especially when compared to the beige boxes of American home building.

Next thing you're gonna tell me that English speakers overwhelmingly prefer novels written in English.

Cultures have visual languages just the same as they have written and spoken (and signed) languages. The crucifix symbol has an understood meaning in most European cultures, because of how foundational Christianity is to their cultures. Is it really so surprising that people prefer buildings in a visual language they already understand?

There's also this paragraph at the very end:

>If this is true, a greater puzzle comes into view. Almost every architectural school in the world exclusively teaches broadly modernist styles, and probably more than 99 percent of architects practice exclusively in them. In Britain, there has been hardly a single public commission in a traditional style since the 1950s, and only a trickle of commercial and institutional ones. Except in the market for private housing, traditional styles have been virtually extinct for seven decades. Although in some cases this can be explained by anti-traditional planning rules, the broad trend is still evident in jurisdictions whose development control systems are stylistically neutral.

In a world where we've seen nothing but modernist designs for 70 years, is it really that surprising that people might prefer novel designs? Especially novel designs in a style they are repeatedly told is better, or references a more refined time?

Several things are at play here. The first is that pre-Modernist architecture was heavily designed around natural lighting and cooling. Many buildings and houses designed and built before the 1920s used combinations of materials and elements that maximized the use of daylight. Transom lights and polished marble floors for example were often used to allow light to bounce through a room and to induce airflow. The light came in from a high place and bounced from the floor to fill normally unlit spaces, while hot air was pushed up and vented through the transom windows. If you've ever been in an office building built from the 1870s through the 1940s you'll notice every single transom only opens outwards towards the hall, as the hall created a high pressure space that pushed air into the low pressure rooms, an effect that is amplified when paired with ceiling fans. Meanwhile things such as mullions allowed the windows themselves to be set more deeply inside the wall by providing a strengthening member that allowed a larger opening. That larger opening with the windows set further in provided shade while still allowing in diffused light, and helped in preventing glare upon the glass while creating an overhang using the building's facade or cornices to allow the windows to be opened while it was raining because eaves are useless above two stories of height.

People don't understand these individual parts and don't understand how they all work together. But they definitely feel the cu […]