Journalist Laura Bassett Says Chase Used an AI Version of Her in an Ad
"Someone just sent me an ad that features an AI version of me. What do I do?"
Laura Bassett posted on Bluesky that someone sent her a Chase ad featuring an AI version of her. She asked what she should do. The post does not name the ad, explain how the AI likeness was made, or say whether Chase authorized it. It raises a real question about consent and control when a bank ad appears to use a synthetic version of a real person.
Someone just sent me a Chase ad that features an AI version of me. What do I do
- coldfloor
A reverse image search of the guy turns up a bunch of different ad campaigns, most prominently for something called Darigold.
From their site:
- https://www.darigold.com/wp-content/uploads/Product-Card-Lif...
Here's two from the photographer's site who worked on the ad:
- https://www.chrisozer.com/portfolio/product?itemId=5bb25amf1...
- https://www.chrisozer.com/portfolio/product?itemId=onjuiki2x...
And this one on the portfolio page of the "hair and make-up artist:"
- https://lucabuzas.com/portfolio/darigold-commercial-los-ange...
He's also here in the upper right, I think in a Fruit of the Loom commercial:
- https://www.ehy.com/wp-content/uploads/2025/04/EHY-Sliders_3...
So to me that means this is either a real ad with real people, and the female model just happens to look like the OOP. Or the people who made this ad stole the guy's likeness, too. But stealing the face of a guy who's job is doing ads, to make an ad, seems pretty ballsy.
I guess a third option is the guy doesn't exist at all, and all of that stuff is a rabbit hole of inauthenticity.
- smeej
I think there might be a small handful of humans whose visage is so distinctive they can definitely know (or more importantly, prove) an AI image is of them and not a doppelganger. I can't imagine winning this case.
- threecheese
If the response is "This is what the image AI produced from a generic prompt" (if there even is a response), then what? Who do you sue, and how much does THAT cost?