Microsoft quietly buries the Copilot+ PC brand
The Copilot+ PC brand is dead
Microsoft and its PC partners have stopped using the Copilot+ PC label, a brand launched in 2024 to define AI-first Windows machines. Surface CVP Brett Ostrum confirmed new Surface PCs no longer carry the name, though they still meet the original requirements. Qualcomm's Kedar Kondap says the goal was always NPU experiences, not the term itself. The retreat follows the troubled Recall launch and years of fading OEM marketing.
These are not called Copilot+ PCs. They do meet all the requirements of our previous bar for what Copilot+ devices are.
- glimshe
This is the first time a corporation has spoiled a word for me.
"Copilot" is a term like any other and when I first heard the name, I thought it was an alright, if uninspired, choice.
Now I can't hear the word "Copilot" used in any context without having negative feelings due to Microsoft's saturation campaign.
Speaking of this, I also wonder about present and future people named "Claude", a mainstream name in some parts of the world.
- drooopy
For something to be considered dead, it must have been alive in the first place, which was never the case with the Copilot PC brand.
- advenn
I use Linux so I didn't care about copilot stuff. But recently at work I got dell workstation. It costs around 5k usd. The specs are great. But it has single Ctrl key on the left side, copilot button took its place. I can't jump between words with one hand, I have to press Ctrl with my left hand, and use arrow keys with right hand.
This single choice made the machine piece crap
- throwa356262
The sad part of this is that all those powerful NPUs are basically paperweight.
35-50 low power TOPS taking 1/5 of the die area and not being used by anyone...
- itomato
You're telling me all those laptops with the keyboard, trackpad and screen askew are tainted in another way?
Who is buying these?
What forecast suggests these BOMs are profitable?